When designing a venue whether it be a bar or club, it is important to always remember where your location is and what you want your demographic to be. Depending on the age groups that walk into your venue, it can have a dramatic difference in the overall look and feel for your venue. You must always make responsible and careful decisions when choosing your demographic. For instance, Orlando has many grungy gritty college bars out by UCF. They attract a lot of business at night from college students from valencia and UCF. The college bar scene in orlando can be very lucrative if done right. There are over 65,000 students at UCF and every four years you have a flush of students. The reason I bring this up is because though I love the idea of college bars and believe I could run one, where I wish to open my location would not be able to support a college bar. Im looking into buying in a wealthy suburban area in south Florida. The suburb is not filled with crazy college students, but rather middle aged wealthy families. A grit grunge bar would fail miserably here where as in orlando be extremely lucrative and well off.
IT is very important that the research is done before you fully design the concept of your venue. You must have a strong confidence in your place so that it does attract that target market of clientele.
There is a strategic science in bar set up as well. It is very important after establishing your target market you design the bar in a way that will attract them into steady business. Everything from the bar hight to the shapes of the glasses will affect your target market. The best route is to really study and establish the industry and what different age group get out of nightlife and then carefully design your venue to fit those needs.
References
http://nightclubpros.com/
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